LOGISTICS MANAGEMENT


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Έτος έκδοσης : 0
ISBN : 9780273731351
Κατηγορίες : Ξενόγλωσσα Εκπαιδευτικά

Τιμή ebooks.gr: 68.64 €
Τιμή εκδότη: 76.27 €




This new book, Logistics Management, blends traditional logistics activities with the current developments in business that have made logistics a critical element for business success. It adopts a customer or marketing focus to the subject of logistics, and the wider concept of supply chain management, by recognizing that customer satisfaction is the primary output of logistics activities. The theme of global logistics integrated throughout the current edition will also continue and will be enhanced by discussion of the dichotomy that the European market represents both a common and global environment. An excellent book that combines the theoretical principles of logistics with practice very effectively. I am sure that it will be an extremely popular textbook! Professor Michael Bourlakis, Brunel University David Grant has written a concise textbook that covers the spectrum of logistics topics. The text is easy to read and has numerous examples throughout, and would be an excellent text for a first course in logistics.







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