STRATEGIC MANAGEMENT


Εκδότης : PALGRAVE MACMILLAN
Έτος έκδοσης : 2014
ISBN : 9781137035448
Σελίδες : 236

Τιμή ebooks.gr: 68.53 €
Τιμή εκδότη: 72.14 €




Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist s role. Key benefits: - Provides a comprehensive range of templates that have been road-tested with over 400 senior managers - Includes extensive case material and interviews - Lecture slides, tutorials, and multiple choice questions available on the companion website






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